Improving Health and Wellbeing: Facilitating Behaviour Change
Trent Vineyard, Lenton Lane, Nottingham NG7 2PX
The East Midlands Communities for Health Network, hosted by Nottingham City Council, is organising a FREE event for local authorities and their partners to develop greater understanding about facilitating behaviour change. There will be keynote speakers from the National Social Marketing Centre (NSMC), the Institute of Government and the Department of Health:
- Social Marketing is an approach used to develop activities aimed at changing or maintaining people?s behaviour. The NSMC has worked with leading health economists and the National Institute for Health and Clinical Excellence (NICE) to develop online tools which will help practitioners and commissioners to calculate the value for money of their social marketing and behaviour change programmes. Patrick Ladbury from the National Social Marketing Centre will be attending the day to share his expertise and provide practical advice on how these tools can be implemented.
- Michael Hallsworth from the Institute of Government will be explaining how MINDSPACE is at the forefront of exploring how behaviour change theory can help meet current policy challenges. MINDSPACE shows how better outcomes for citizens can be achieved, either by complementing more established policy tools or by suggesting more innovative interventions.
- There will be the opportunity to hear of the latest national public health campaigns and the contributions of business through the Public Health Responsibility Deal.
In the afternoon, delegates will be able to choose from a selection of workshops aimed to equip them with skills such as implementing the new East Midlands guidance to support positive lifestyle behaviour change. Best practice and learning will be shared through a wide variety of information stalls featuring successful interventions from across the East Midlands and wider.
How to register
Although the programme for the day has not been finalised, bookings are now being taken. To register as a delegate for the conference please click on the following link: http://www.nottinghamcity.gov.uk/index.aspx?articleid=11528