New Department of Health campaigns funded
The government will now spend £44m on four campaigns in England. The release of funds comes after a DoH report called Changing Behaviour, Improving Outcomes, published a month ago, found that following the funding restrictions, the number of people joining Change4Life, a healthier living campaign, fell by 80%. Now £15m is being released to fund the Smokefree website, £14m for Change4Life, £11m for advertising issues affecting older people, and £4m for targeting improvements to the lives of young people. The money will be spent during 2011-12.
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